Final Project
Preliminary Identity Files
Description:
A website for "The Brew Bar" which allows the business to advertise, inform and connect with both current and potential customers. Major content/features would include a Calendar of Events for the bar (when food trucks are around, if any themed nights or concerts are scheduled), a complete Beer list (items brewed on-site as well as what other beers are available from other microbreweries), as well as a full menu for food that's available at the venue. The bar will be themed with a vintage video game look, and feature consoles to play for individuals and groups, as well as places for board game rentals, D & D nights, and a stage for concerts, open mics, and small festivals.
Ideal User:
Over 21 (minors allowed on premises before a certain hour, but accompanied by an adult, regular leisure time, hobbyest interest in brewing and/or indie games/vintage systems. Would be looking for a casual place to hang out with friends, or a late-night place to gather and people-watch. Could be into chiptune music (music made or inspired by video game music and hardware, or any vaporwave/future funk mixes.)
Why would they want to visit the site?
- What beers are on tap, or will be at a future date.
- See the calendar for upcoming theme nights, what food trucks are visiting, and concerts/open mic times
- Buy tickets for events (if needed for that event)
- Shop for beers and/or merch in an online store/reserve items for pickup
Provide examples of other websites for similar organizations:
Timeline for site development with "client":
- Initial sitemap and services drawn up in a design plan, including preliminary logo and color scheme for site
- Draft of logo and design, showing color palette and overall theme
- Test demo of site, overall usability and number of clicks to key areas
- 2nd draft of design and final click-through/usability tests
- Final site published, and discussion of growth goals for site over the next two years of the business
